Week: 12 What goes on an aircheck?
If you’re looking for an on-air radio position, you’ll note that in most cases the station will ask you for an “aircheck” and resume. We all know what a resume is, but what’s an aircheck? An aircheck is a sample of what you would sound like on the air. If you already have a radio [...]
Read more!Week 11: GET INSPIRED!
IMAGINE A BAR WITH TWO ROOMS: IN ONE ROOM THERE’S A JUKEBOX PLAYING GREAT SONGS…IN THE NEXT ROOM, A JUKEBOX WITH EQUALLY GOOD SONGS, BUT ALSO A BIG FLASHY LIGHT SHOW AND A COMEDIAN WHO TELLS A QUICK JOKE EACH TIME THE JUKEBOX CHANGES SONGS. WHICH ROOM IS GOING TO BE THE MOST CROWDED? IT’S [...]
Read more!Week 10: DIFFERENTIATE OR DIE
Have you read marketing guru Jack Trout’s book ‘Differentiate or Die’? In it, he highlights the vast numbers of choices within brand categories now available to consumers. For example, in today’s ultra-competitive world, the average grocery store has 40,000 items on its shelves! With terrestrial radio, Sirius/XM, internet radio, IPOD’s and other audio entertainment sources, [...]
Read more!Week 9: Should You Do Your Own Show?
Oftentimes, we are asked by clients for assistance in creating a radio (or television) show featuring themselves. Having your own show can be a great promotional and marketing tool. However, in order for you to attract an audience on a consistent basis, there are several important factors to consider, including: * Can you repeatedly put [...]
Read more!Week 8: Finding Radio Shows To Monitor
An important strategy to help you get your own radio show is to collect intel and know what others are doing. You can then look for common themes among successful broadcasters as well as points of differentiation that will help you to stand apart and generate your own niche. An excellent resource on line for [...]
Read more!Week 7: Examples of big stories this week in August 2010:
Want to exponentially increase the quality and “stickiness” of your radio show? Keep an eye on the big stories of the day, and think of ways you can tie into them as discussion points. Then, post juicy headlines and quick media alerts that will point television, radio, print and on-line media pros to you. Examples [...]
Read more!Get Your Own Radio Show Talent Tip: Storytelling
As a valued visitor to www.getyourownradioshow.com member, we’ll be sending you occasional ‘talent tips’ to help sharpen your on-air performance and get you ready to host your own show. This week’s deals with the basic tenet of being a GREAT interviewer or interviewee…it’s the art of telling a story, or getting an interview guest to [...]
Read more!Week 6:Phun with Phoners: 5 Radio Phone Interview Tips
One of the best ways to get ready to host your own radio show is to appear as a guest on other peoples shows. Many of the most effective radio interviews you’ll do are “phoners”, or interviews conducted on the telephone with a radio show (or in rare cases, a television show). There are several [...]
Read more!Week 5: 20 Great Talk Radio Topics
Would you like to be a guest on a talk radio show? Millions of Americans listen to both local and national talk radio every day, and many of the biggest talk hosts LOVE to have guests on the air, usually via telephone. Here’s a list of 20 of the Most Popular Talk Radio Topics; the [...]
Read more!Week 4: Morning Radio Character Part 2
In their book Morning Radio: A Guide to Developing On-Air Superstars, Alan Burns and Tracy Johnson described a great way to help define characters on a morning radio show and help identify personality traits that can be exaggerated for maximum impact. This exercise happens to be a lot of fun, allows the characters developed to [...]
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